In the article, Preston is catapulted to the same plane as etiquette authorities Peter Post, grandson of Emily Post, and author Will Schwalble. Out of all those interviewed, however, Preston is the only one who gives a good challenge to the status quo - and for that I applaud him. For example, Frassica writes that:
Thomas said that "Thanks" owed its pre-eminence in business correspondence to laziness and a pack mentality."For additional quotational gems, you may read the full article available on the newspaper's website.
If you break the norm, you seem like the odd man out," he said. "Maybe the solution is just to grow a spine, put some thought into it and actually pick a word" that fits the situation, he said.
And since they're topical, here are links to past Everyday Correspondence posts on epistolary etiquette, valedictions, and Emily Post.